In 2003, the Customer Care Alliance established a European base, primarily to sponsor the UK Customer Care Study
and future research studies into customer care across Europe.
To return to the global Customer Care Alliance site, click on any of the menu links at the top of the page.
The Customer Care Alliance is currently fielding the 2007 study, which will include a section on overseas outsourced contact centres. Results are expected in July 2007. For further information about this study and to register to receive a summary of the study's findings contact John Kemp at Surveylab -
/ +44 (0)845 6121 544
UK Customer Care Study 2005
A study of over 7,000 consumers identified that the majority (77%) experienced a problem during the past year with the products and services they consumed. Two-thirds (64%) were extremely or very upset over the problem and the majority (83%) complained to the organisation responsible but only 10% of those who complained were happy with the outcome.